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Marketing Executive (460 views)

Swiss international school Dubai
August 6, 2016

The Swiss International Scientific School in Dubai (SISD) opened in August 2015 and is a candidate school for all three academic International Baccalaureate (IB) programmes with the goal of becoming an IB continuum school.

We seek to inspire students beyond the classroom to become lifelong learners and global citizens of the 21st Century by developing their talents in a multilingual environment. The school currently serves 300 students up to Grade 6. From August 2016, the Middle School will open and will comprise grades 6 to 9 in the first instance.

Student numbers will eventually rise to a targeted total of about 2200, of whom 300 will be boarding. Our generous, state-of-the art campus with significant sports facilities is located in Dubai Healthcare City.

Function Marketing Department Marketing & Sales
Division SISD Location Dubai, UAE
Reports to Assistant Head of Marketing & Sales Position (s) Supervised None
Start date August 2016

Job Scope The Marketing Executive assists the Assistant Head of Marketing & Sales to develop and implement the Marketing Strategy to support in the achievement of the school’s admissions targets, ensuring implementation of the adapted marketing tools and proactively using Social Media to build the SISD brand awareness and create lead generation.

Main Duties and Responsibilities 
– Coordinates the SEO/SEM activities and campaigns
– Administers the SISD website, including copywriting
– Develops email and SMS campaigns to all leads; tracks and measures their success
– Liaises with creative agencies and printers as required to coordinate the production of marketing materials such as printing of business cards, brochures, flyers, posters, newsletters etc.
– Uses Social Media to create lead generation and build brand awareness
– Coordinates internal and external events
– Coordinates third party services providers such as Public Relations Agencies, Press, online and offline Marketing Communication Agencies
– Organises and represents the school at conferences, fairs and exhibitions

Key Relationships
Internal SISD sales, marketing and admissions team
External PR & Media Relation agencies, Web agencies, etc.

Position Requirements
Education Minimum Bachelor Degree in Business, Marketing or related field

Required Skills
– A self-starter with a high degree of initiative
– Excellent communication, writing and editing skills
– Detail oriented with the ability to manage projects from inception through implementation
– Capacity to handle various projects simultaneously
– Creative thinker, devising new ways of communicating with customers

– Working experience in an international, mid-sized company
– Greenfield projects experience
– Sales & Marketing experience in the UAE
• Experience with new media and internet advertising
• PR

– Inter-culturally aware with well-developed interpersonal skills
– Proven ability to build strong working relationship, internal and external to the organization
– Ability to build trust, drive execution, foster innovation, focus on delivery to customers
– High integrity
– Strong knowledge of MS Office, Photoshop and InDesign

Additional Requirements
– Proficiency in English and French or English and German
– Arabic language is a plus
– Experiences in the education field preferred

Salary & Benefits
The salary and benefits package is competitive and will be commensurate with the qualifications and experience of the successful candidate and is in line with UAE Labour Law.

Contract Unlimited on Free Zone